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If you are a relatively new blogger who is yet to see their content get new eyeballs even before your site ranks on search engines, Try Pinterest.
Pinterest is a haven for new bloggers, and your blogging business can benefit immensely if Pinterest started sending traffic your way. You could have thousands of monthly viewers engaging with your content and tens-if not hundreds- of these viewers could be potential revenue for you
If you are reading this blog, we talk about blogging and we treat blogging like a business. So, we consider blogs as businesses and that way, we get to nurture revenue-generating streams by providing solutions that convert into revenue. Take a look at our in-depth guide on how you can generate traffic to your blogging business!
Did you know that Pinterest Pins spread 100 times more than a tweet? Pinterest has a lot to offer for businesses. Like all other social media platforms, Pinterest is a place to connect with friends and content creators.
However, unlike other social media platforms, Pinterest is a search engine. It’s also a tool to visualize your dreams, and enhance your productivity.
Pinterest users (pinners) come to the platform for one primary vanity- inspiration (otherwise known as Pinspiration.)
They are therefore, not just interested in random content. They are intentionally looking for content that will be helpful to them!
This article will focus on the fundamentals that will help you understand Pinterest and use it to grow your blogging business.
Why Pinterest Marketing For Your Blog Business in 2020
To understand why it is important for you to use Pinterest marketing for your blogging business, the following Pinterest statistics should help you paint a mental picture of what’s in store for you
Being one of the biggest social media platforms in the world, Pinterest boasts 322 million monthly active users.
Even when the number of users is not as impressive as that of Facebook, which has 2.7 billion monthly users, Pinterest is growing at an impressive rate.
With a 30% year-on-year growth currently, it’s safe to say that Pinterest marketing is fast becoming a necessity for every new blogger who wants to start gaining early traffic.
The number of users outside the US is the reason why Pinterest is registering even more impressive results of 38% year-on-year growth, compared to growth in the US.
Pinterest’s popularity is attributed to the platform’s efforts in improving the overall experience to pinners through personalizing search recommendations and boosting video content.
Recommendations of shoppable products on Pinterest has also helped the platform grow immensely.
Demography
Understanding Pinterest’s gender demographics is crucial in helping you win on Pinterest.
The platform is predominantly female, with more women using Pinterest than men. 71% of users are females. 40% of Pinterest signups are men, and 60% signups are women.
Usage figures also show that female users are more active than male users, as men only contribute 7% of pins shared on the platform.
However, things might change as the platform gradually continues to gain more males users. In a 2016 report shared by Pinterest, 40% of new registrations were from men while 50% male users were registered in 2018.
It even gets better with how users interact with products online. 97% of queries done on Pinterest are not branded. 97% unbranded queries strongly indicate that users are very interested in exploring new products from brands they don’t know.
With all of these things in mind;
- It’s good to say that there’s a high likelihood that your audience is on Pinterest
- You need to craft a strategy that targets buyers who are in the early stages of their buying process.
Pinterest is not the place where you will go for the hard sell with offers, discounts, and upsells. Your best bet in getting them is by sharing what your product can do.
The Main Reason Why People Use Pinterest
- As we have noted, the primary function of Pinterest to its users is to provide inspiring and helping in the generation of new ideas to the users.
On Pinterest, every idea is represented by a pin, an image that users can search and save.
Pins allow you to link back to your website, and you can therefore do a great job for helping people find and understand products that they are looking to buy.
With links to relevant information added on your pins, a user will gain the knowledge of the product they need, and ultimately make their purchase.
- According to a survey that involved 4061 active weekly pinners, the second reason why Pinterest savvy pinners use the platform- after inspiration- is to follow companies and brands.
The study discovered that pins from brands make the discovery of products and therefore help in making the best buying decision.
- Pinterest drives sales 3.8 more times compared to other social media platforms. More still, 87% of all users have made a purchase, thanks to Pinterest.
So, as a business/ brand that wants to make use of Pinterest, how do you ensure that your content is visible to pinners.
Important Pinterest Terms You Should Know
Pin- This is a Pinterest post. Just like Twitter has tweets, Pinterest has pins. Pins can either be images, text, or videos. You can always add links to the source of the pin.
Pinner- This is a term that refers to a user, who shares the pins on Pinterest
Repins- These are pins shared from another pinner. If you re-share a non-original pin on Pinterest, it will be considered as a repin.
Boards- Boards are Pinterest’s way of keeping pins organized in their categories. A pinner adds their pin to a board. You can have different pins for different content categories. A photographer could have boards for corporate events, weddings, parties, etc.
Group Boards- This is a board that has several members who contribute by sharing pins. Group boards are useful for collaboration.
Secret Boards- Exactly as they sound, group boards are private board that are only accessible to the owner. Secret boards have a lock symbol beside the board name to act as an indicator.
Protected Boards- These are boards that advertisers use to protect pins used for promotion. These boards are not displayed on the profile but they are available through the promoted channels.
Board Sections- These are sections within a board that help in keeping your boards organized. While a board may represent a topic, board sections represent subtopics.
Rich Pins– A rich pin is a pin that provides more context about an idea. Rich pins allow you to share more information. Rich pins are of 4 types- App, product, recipe, and article. Read more about rich pins.
The Save Button- this is the button you use to save your pins and ideas. As you discover ideas, the save button will help you save pins to your boards by clicking on them.
Send Button- This button allows you to share ideas with other people. You can send pins to your friends, send them and share on social media, or send them to an email address.
Home Feed- The home feed shows pins that people, boards, and topics that you follow. You may also see pins that have been inspired by your boards or your recent activity on Pinterest.
Profile- This is where you find all the informatin about you as a Pinterest user.here, you find all the pins you save, the pins you try, and the boards you save. Your profile is visible to everyone, but your secret posts will stay hidden.
How to Setup Your Pinterest Business Profile (Explainer)
Once you are certain of the power of Pinterest marketing in driving traffic to your new blogging business, next should be setting up your business profile.
Set up your business account
To create a business profile, you first have to log out of your personal profile. If you don’t have a personal account, setting up will be direct.
On your desktop, and without logging in to a personal account, go to Menu and click on Pinterest for Business. Use this link here
Fill out your business details and details of the person who will manage the account.
Next on, read the Pinterest’s Terms of Service and create your account.
Changing a Personal Profile to a Business Profile
If you already have a personal account that you would want to change into a business account, it’s easy.
Log in to your profile, and locate three dots on the top right corner of your screen. On the menu provided, click “Upgrade Your Account.”
Convert your personal account to your business account here.
How to Automate Pinterest Marketing For Consistent Results
Make it easy to pin content from your site
A hovering “Pin It” button on your website added through Pinterest directly will help. Get your “Pin It” button from Pinterest here.
Or, if you are using WordPress, add this Pinterest Pin It Hover Button plugin.
These buttons are easy to integrate on your blog and they help people to visit your account or share your content on their own accounts.
Without these buttons, you may not have as much interactions on your Pinterest marketing efforts as they help you achieve.
Social media automation teams help you schedule social media posts for better sharing your content regularly and automatically.
Social media automation apps help a lot in reducing the time you spend sharing single posts.
Most people who have succeeded in leveraging Pinterest marketing to drive traffic to their business blogs, contribute it to powerful social media automation tools.
I particularly love using ContentStudio, a social media automation software that works like my assistant. I use it to automate Pinterest marketing for my blog. You could also check out Tailwind if you want to solely focus your energy on Pinterest.
Read my in-depth review on ContentStudio to learn more about the tool.
Leveraging On Pinterest Marketing to Generate Revenue on Your New Blog
First things first, remember why people use ideas. As indicated earlier in the article, Pinterest is used primarily for inspiration and ideas.
You will need to capture the minds of pinners who have not yet started their buyers journey. They are just looking for ideas and inspiration.
Share ideal solutions that your users find easy to understand and implement. Let them know how to achieve it easily. Pinterest makes things easy and so should you
If what your share is not attractive, users will be distracted by other appealing posts and leave yours.
Partnering with Top pinners can also help you fast-track your growth and revenues. It involves a top pinner featuring your brand and products/ services on their boards. That way, other users will discover you easily.
Working with Pinterest marketing experts will also help you in fast-tracking your results. Most marketing experts have mastered the platform and understand what’s highly effective in engagements. Tereza Toledo is the reason why I got interested in using Pinterest to grow this blog, and it’s been mind blowing ever since I came across her. Follow her (and me too??) if you want to know exactly how she levels up Pinterest for small businesses and bloggers alike.
Focus your efforts on creating the right descriptions for your pins. Your descriptions should be optimized for SEO by using the right keywords for your content.
The more your pin descriptions connect with the keyword and SEO on the blogpost, the more your pins will rank on search engines. SEO is also important in your board titles and profile descriptions.
Your Pinterest account should reflect professionally for your brand. Ensure that you are intentional in creating your profile, boards, and pins. Ensure you have a clear idea of what people are looking for on Pinterest, while creating your boards and pins.
Finally, ensure that you pin frequently, as consistency is crucial for success. Rather than bulk pinning over the weekend, create a daily pinning schedule. You could take advantage of ContentStudio, a social media scheduling app that helps me automate Pinterest pinning for my blogging business.