A Beginner’s Guide to Link Building For Your Blog: Build Your Authority and Increase Traffic
Do you find it hard to understand what link building is and how it drives traffic to your site? Most beginners and business owners struggle with link building. It sounds scary, complicated, and intimidating at first. However, after reading this, link building will not be as intimidating.
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Business owners regularly neglect the importance of link building as a strategy to draw in traffic. Often, people only consider optimizing for SEO, forgetting the impact that link building has and the potential it carries in driving traffic to a website.
Link building Definition: In simple terms, link building is the process of linking one web page to another. You can link between pages in your website, or from your webpage to an external webpage. Links help users navigate from one webpage to another. If you are looking for concise answers related to SEO, check out Niket Sharma’s 250+ questions and answers on understanding SEO.
Not only are links helpful in driving traffic, but they are also heavily depended upon by search engines. Search engines use these links to discover new pages and determine how well a page should rank on the search results page. This then, explains why link building is one of Google’s top-ranking factors.
Types Of Links
- Internal links: These are links that connect one webpage to another webpage within the same website. internal links help establish the hierarchy of information within the website. Users use these links to navigate your website.
- External links: These are links that connect a webpage from your website to a webpage on another website. If the other website links to your website, this is considered as a backlink.
Link building majorly focuses on how to make use of backlinks and external links to drive traffic to your site. To have a successful link building strategy, there are various tactics you can employ.
7 Link Building tactics you can employ to drive traffic to your site
As noted above, link building involves getting people to link to your webpages externally. You can either build links through attracting people to link to you, or you can reach out to people (read websites) to request/ purchase links. Here are 7 ways you can use to build links for your website.
1. Write Evergreen Content
Content is an important aspect of link building. Content that provides value and shares useful information has a greater potential of driving traffic to your site. And such high-quality evergreen content attracts people who want to link to you.
With the number of spammers on the internet, search engine crawlers are always looking for valuable and quality content. When they find quality content, they give these sites more priority when ranking on the search results page. This shows the value that quality content carries.
Besides quality, it’s crucial that you create timeless pieces of content. These are the types of content that will always make sense and live over a long period of time. This could be content on how-to guides, roundups, interviews..etc. Most content that falls in this category is lengthy and detailed.
People are more likely to link to your site if it provides value. The more value your website offers the more your backlink network will grow.
2. Guest Blogging
Guest blogging is one of the most common outreach practices used in acquiring backlinks and creating awareness.
Guest blogging is essentially writing content for another website within your niche. In exchange for writing content for them as a guest blogger, you can link to their website and they can link to yours too.
To grow your website’s traffic and your rankings, it is best to guest post in high domain authority sites within your niche. This will boost your domain authority as well as drive referral traffic to your site.
- The first step is to find reputable websites within your industry. Many websites accept guest blogs and offer this platform on their website. You can reach out to such sites. If you are not aware of any sites, you can search for ” websites that allow guest posts”.
- When selecting a site, be keen to read through their submission guidelines to ensure you can benefit from backlinks and referral traffic.
3. Direct Link Exchange
Exchanging backlinks among bloggers is a mutual-benefit kind of collaboration. The idea is to reach out to a blogger within your niche and request to link to their blog and in turn, they link to yours.
This strategy puts your content in front of a fresh audience, whom you can potentially drive to your website. Not only does this strategy drive traffic to your site, but it also helps you boost your website rankings.
To apply this technique, you can begin with writing quality content on your site. Then research online for websites/blogs with content that is similar to the articles you have written. Reach out to the blogger and offer a backlink exchange.
When sending out your backlink exchange pitch, it is important to share a screenshot indicating which part of their blog post you would like your article to be linked. Sending in your pitch is not enough on its own, it is important to make a follow-up.
4. Repairing Broken Links
Repairing broken links is an outreach strategy that entails identifying broken links in high domain websites. You then offer content from your website to repair the broken link. This helps them repair their broken link which improves their SEO while driving traffic to your site.
To pursue this tactic, you need to identify and list URLs of high-quality websites within your niche. Then run these URLs in any tool that provides a backlink report. What you are looking for in this report are broken links.
If you find any broken links, proceed to find out which type of content was in the previous link. Write content to replace what was in the previous link, providing quality and useful information.
Once this is done, reach out to the blogger/website owner and inform them of the broken link. Offer your article/ blog post as a replacement for the pre-existing link.
This tactic benefits both parties.
5. Using Social Media for Outreach
Social media is one of the most recent yet effective tactics to be employed in link building. On average, everyone has at least one social media account among the available platforms.
To make use of social media, you can begin by sharing your content on all your social media accounts. Post content regularly and ensure that it is shareable. If your content provides value, it is more likely to be shared. Your network shares it with their networks and this continues.
You can also share your content in the form of a clickable link. Your target audience is then able to click on the link which will direct them to your website.
Aside from social platforms such as Facebook and Twitter, you can explore forums such as Quora to drive traffic.
Forums are communities where people within the same niche gather. This is a great place to drive referral traffic to your site. Participate by answering questions asked in forums and position yourself as an expert in your field.
Whenever you share quality content, you can attach your link to that particular response depending on the guideline of the community. This not only drives traffic, but it also grows your connections.
6. Consistent Blogging
Consistent blogging is one of the ways that you can use to grow your link building strategy. Through consistent blogging, you can share fresh and new content frequently, and people appreciate hard work and fresh content.
In your blog, you can take the opportunity to write articles on resourceful content that other bloggers within your niche might find helpful. Regularly share fresh content to make your blog more discoverable.
Since blogs carry loads of helpful information, many people will want to link to you as your content not only attracts new readers, but also builds your authority over time. And other websites will link to you as an authoritative source of new content.
Linking to Appropriate Pages on Your Site
As Moz explains in their beginner’s guide to link building, for your link building strategy to yield better results, it is important to ensure that you link to the appropriate pages on your website. Linking to the right pages on your website will increase your page ratings as well as traffic. This, in turn, will positively impact your search engine rankings. It is very important to ensure that you link to the right website pages that you desire to drive traffic. Irrelevant links to your site may negatively affect your SEO efforts, hence the need to find the right links to.harness.
Link building is a great strategy for driving traffic to your site. In a nutshell, it involves linking one of your webpages to another website’s webpage. The strategy is to use backlinks to help you gain traffic to your site.
Link building gives you a chance to place your website’s content in front of a fellow website owner’s audience. Do not shy away from reaching out to influential bloggers or website owners with high-quality domain websites. Linking with them will not only drive traffic to your site but also help you grow your SEO ranking.
Having quality and evergreen content is the first step towards link building. Content that provides value attracts links. No one will want to link to your website if it doesn’t provide any value as this would reduce their website’s credibility. This is the same as yours. If you link to a website with low-quality content, it affects your credibility as well.
Aside from content, other tactics that you can apply are guest blogging, exchanging backlinks, offering to repair another website’s broken links, blogging and making the most of social media platforms.
Since link building involves a lot of pitching and sending in proposals, it may take some time to yield results. However, it’s worth every minute of your time. A single link, if sourced properly can drive a ton of traffic to your site. Happy Link building.