Setting up a blog can be easy and fast. There are tons of blogs of all kinds in the online space. However, while starting a business blog, one of the most common struggles that cuts across is how to market your blog and increase your blog traffic.
This is a common area of concern for many bloggers. For some, they have very low traffic and others have none. All in all, it is paramount as a blogger to understand methods you can use to generate more traffic and get your blog noticed.
Types Of Blog Traffic
Two types of blog traffic that exist in the online space are:
1. Organic traffic
This is traffic that comes to you naturally. One of the major sources of organic traffic is search engines.
When users key in a search query on a search engine, the results offered by the search engine could be one of your blog that responds to the particular query that a user just searched.
When they click your link, they are instantly able to interact with content on your blog.
Another way to increase your blog traffic organically is through referrals. Referral traffic can come from someone clicking the link to your blog from another site or they click on a link in their email.
Organic traffic is a great long-term plan for increasing your blog traffic. It’s a free type of traffic and you don’t have to pay for it. Nevertheless, you are bound to invest time to maximize on ways to capture and lure more organic traffic to your blog.
2. Paid traffic
This is where you pay to get traffic. You can get paid traffic through paid advertising such as display advertising, search engine marketing, social media ads, pay-per-click, and video ads.
One of the benefits of using paid traffic is that it helps to increase your blog traffic over a short period.
With paid traffic, you can evaluate your return on investment based on the number of people who convert well.
Both paid and organic traffic are useful for different aims and goals. Thus, as a blogger, you can choose whether to go for quality/quantity, short term/long term traffic based on the goals you have.
Reliable Ways To Generate High-Quality Traffic To Your Businesses Blog
There are many ways that you can indulge in generating both organic and paid traffic for your business blog.
1. Optimize Content for your Audience
Your audience is a key element in your blog. To effectively increase your blog traffic, it is crucial to understand your audience and what they are looking for. To help you understand your audience better, here are some key points.
Step 1: Find Out Who Your Audience Is
- The first thing to do is to create a spreadsheet capturing who your top readers are. This is the spreadsheet where you will be updating all your audience profile details. You can use Google Analytics to determine your readership analytics.
- The next step is to identify who your top readers are. List their names, email addresses, gender, age, occupation, education level, job title, any expertise they have in your line of content. Any information that can help you narrow down on exactly who clicks in your emails is important.
- Once you have listed their information in your spreadsheet, use a filter to quantify the various categories that you have. This could be age, job title, gender, occupation,..etc. Create a chart for each of the categories. This will make it easy for you to reference your data at any time.
Step 2: Join Forums And Social Spaces Where Your Audience Is
With knowledge of the kind of person your audience is, the next step is to find out where they are and connect with them.
- Social media groups such as Facebook and LinkedIn groups provide a platform to reach smaller focused groups. In the current society, almost everyone has an account on either Twitter, Facebook, or LinkedIn.
LinkedIn groups often have people with similar interests. Joining such groups will help you know more about your audience.
They help you in knowing what they are sharing, their struggles, and what they are reading. You are also able to tell what your competitors are sharing in these groups.
Facebook groups offer a great platform to build your relationship with the members of the group.
It is easy to find groups on Facebook that you can plugin. While there may be a lot that is shared in the groups both relevant and irrelevant, you can find ways to engage with the community and establish a relationship with them. You will then build an audience within the social forum who will be willing to interact with your content and in turn, increase your blog traffic
- Online forums also offer a real opportunity to engage. Quora, Slack, Reddit. Online forums can help you spark discussions, join discussions, gain ideas and nurture feedback while answering questions, and provide value to potential readers of your blog. Read more on how to use social forums to market your online business.
Step 3: Discover The Problems Your Audience Is Struggling With
An integral part of gaining more audience is offering information that will solve an existing problem. People will keep reading your content if it offers a solution to a challenge that they are facing.
To know what your audience is struggling with, you can ask them directly through email, on social platforms, or your website.
The feedback you receive will let you know the challenges that your audience is facing and give you new ideas that you can write about. This will help you to create highly targeted solutions to your audience’s problems, which will increase your blog traffic due to the high solution-providing intent of your content.
For instance, say you are a fashion blogger. You ask your audience to share what they are struggling with. Some may say they are not sure how to dress, what their body types are, which colors work well with their skin tones, how to keep up with fashion while on a budget etc. Such responses, give you ideas on what exactly to write that will solve your readers’ challenges.
Step 4: Write Content That Solves Your Audiences’ Problems
As a blogger, writing content that solves your potential audience’s problem gives you a higher chance of appealing to your readers and helps you stand out more.
With the feedback that you receive from your audience, populate the problems shared in a spreadsheet and categorize them accordingly.
With the categories in place, proceed to create and publish content that solves the problems that were shared.
You can publish a blog post from each category or choose to dive into one category before proceeding to the next one.
- Content is King
The content that you present has a high impact on how you will increase your blog traffic. Not only do users look for good quality but so do search engines. Some of the ways you can use content to drive traffic to your blog are:
- Write Great Headlines
Headlines are the first thing that the users see when they find your content on the search results and mastering them is a no-brainer if you want to increase your blog traffic.
Blog posts with boring headlines often get ignored and go unnoticed, even though the content they carry is great. To make your blog post stand out more, use catchy headlines/titles for your blog post.
Headlines tell the reader/user why the article is worth reading and what they will get from the blogpost. A great headline carries a big promise of the value that is in the blog post. This attracts more people to click on it.
To make sure your headlines stand out, ensure that they are clear, unique, specific, deliver value, and create a sense of urgency. You can also include power words in your headlines.
There are various tools available online to help you analyze your headlines such as CoSchedule Headline Analyzer and EMV Headline Analyzer.
- Include Visuals In Your Content
Visuals are a great way to keep your reader engaged. A human being has a short attention span. This means they might easily get bored when reading through a lengthy piece of content even though it bears great value.
To keep your readers/users engaged and help them consume information with more ease, you can add visuals such as images, videos, infographics, memes, comics e.t.c. Users spend more time on blog posts that contain images and videos than they do on posts that only have text.
For images, it is key to note that there are copyright free and copyright protected images. Using copyright protected images on your blog can have great consequences. However, if you do not have images that are your own, you can use the copyright free/royalty-free images. Various websites that offer free images such as Unsplash.com.
For video content, you can add videos to your blog post by uploading them on youtube first and then linking this to your blog post. The videos you upload enhances the users’ experience. As such, they should be clear and concise.
- Length Of Your Content Matters
There are many blogs in the online space that have content written with around 500 words. To stand out, you can invest in pillar articles that carry over 3000 words. Pillar posts are usually very comprehensive and extensive. They are great for backlinking and due to the depth of the content, they remain relevant for a long time.
Since the length of a post in most cases translates to more opportunities for SEO, pillar articles are a great way to increase your blog traffic. When users discover the depth of your content, you soon become a reliable source of information for writing indepth content within a particular niche.
Pillar posts are not restricted to any specific topic. You can use them for any topic whatsoever. Ensure to include the most relevant keywords that people searching for online and provide in-depth information on each topic.
Due to the nature of pillar posts being deeply informative, these posts are evergreen and can be easily repurposed in your blog.
- Make Your Content Easy To Read
Considering the length of various posts, it is good to make your content easily readable. A good way to do this is to keep your sentences shorter and use a friendly and conversational tone when writing your posts.
Some of your users may desire to access your blog through their mobile devices. Having smaller paragraphs will improve the readability of your content and encourage readership.
You can also check your content’s readability using online tools. These tools help you know how readable the article is and also highlight areas where you can make changes.
Correct grammar, visual elements, and readable fonts can increase your readers’ engagement with your post.
When content is not easy to digest, users leave the blog without looking through all the information you have written.
- Create And Post Content Consistently
Consistency is a key component in running a successful blog. As a blogger, the need to blog and publish consistently can sometimes be overwhelming. To make sure you maintain the discipline and avoid burnout, there are various things you can do.
Decide on how often you plan to release a new blog post. You can choose to do it twice a week, once, thrice, or daily.
Keep a calendar indicating which article you intend on publishing on which particular date. A content calendar helps you stay organized, is strategic, and helps you work to remain productive in growing your blog.
To ensure that you are consistent, follow your calendar faithfully. You can utilize calendar apps where you can create reminders to help you stay on top of your game.
3. Optimize Your Content For SEO
SEO stands for Search Engine optimization. It is the practice of optimizing your content to be easily discoverable and rank high in search engines. Search engines are great when you want to drive organic traffic to your blog.
Multiple blogs are published every day. This means that you need to stand out from the crowd so that users can be able to interact with your content. To stand out, here are some things you can do:
- Keyword Research
A keyword is a word or phrase that people search on the search engine. Keyword research entails identifying the words or phrases that people are searching on the search engine. The intention of doing keyword research is to discover what information users are looking for online and then writing content based on what they are looking for.
Step 1: To kick start your keyword research simply go to your search engine and write your keyword. For instance, ”Hair Regimen”. On your Search engine, there will be several auto-complete results that are more specific.
Hair Regimen is a widely searched topic with the potential to attract readers. However, using a long-tail keyword such as Hair Regimen for 4C hair narrows down the results even more. Long-tail keywords are great because they are very specific and they relay exactly what one is looking for.
When doing your keyword research on the search engine, to take note of the number of search results that are available on this particular keyword.
Step 2: Use a keyword research tool such as Google Keyword Planner. Copy the long tail keyword that you choose and search. You will receive a list of Keyword phrases that you can use.
Select one of the phrases and search for it on your search engine as before, taking note of the number of search results and how high the exact keyword phrase ranks on the search results.
Ensure to note the long-tail keyword phrases down as they provide you with topic ideas that you can write on.
Step 3: Write content that optimizes the use of the targeted long-tail keyword. For such content, you can write pillar posts, providing valuable and rich information. For every long-tail keyword phrase that you have listed, write in-depth content making sure to include captivating headlines with keywords and visuals.
- Keyword Density
Keyword density refers to the number of times a targeted keyword appears in your blog post. It is key to include your keyword phrase in your blog posts to optimize for SEO. However, overdoing it (also known as keyword stuffing,) can cause more harm than good.
For optimization, include your keyword in your headline, in your subheadings, the first 100 words, throughout the content, and the last 100 words of your post. Not every subheading should include the keyword.
Keyword density is measured by taking the (number of times your keyword appears/ total number of words in the blogpost) X 100%. The number of times a keyword is used affects the keyword density.
If you use the keyword too much and have a very high keyword density, search engines may see this as keyword stuffing and in turn disqualify the quality of your content. If you use too little, the search engine might find it difficult to associate your content with the keyword phrase.
The recommended SEO keyword density often ranges from 1% to 5%.
- Internal Linking
An internal link is a link that connects one page of a website to another within the same website. They could be navigational links or image links or any link whatsoever that points from one page to another.
Internal links are useful to your audience as it helps them discover your content more easily. For instance, a user visits the homepage of your website and clicks on a blog post link in your “Recent Posts” section. The link they click on is internal.
Not only are internal links helpful to your audience, but also the search engines. They help search engines discover your content. These links help search engines gauge the content of your blog by topic. By looking at the anchor text in the link, they can determine what the blog post is about and whether the linked pages are related
Search engines have crawlers that depend heavily on the internal links to discover the pages of your website. Thus, how you link your pages determines your website’s architecture and in one way affects your search engine optimization.
When used strategically, internal linking can help you increase your blog traffic as it plays a key role in SEO.
- External Linking
Unlike an internal link, an external link connects a page from your website to a page on another website. They are commonly referred to as backlinks and play a big role when it comes to search engine rankings.
Backlinks help search engines to have a clear understanding of your niche and what your blog is all about. Since backlinks are a trusted ranking tool by search engines, they are vital in increasing your credibility and digital footprint. As such, it is paramount to link to authoritative websites/blogs.
Backlinks are not limited to linking to an article on another blogger’s website. You can link to a service/product that you are reviewing or anything that you feel will help the reader gain more information. However, it is important to link to a current and up-to-date site, ensuring that the link offers appropriate information.
Whenever you link out to a source, you become a backlink to them. It’s therefore important that other blogs link out to you as well, as it will immensely increase your blog traffic. Thing is, getting quality backlinks can be challenging even for an experienced blogger.
To build links to your blog, you can reach out to influential bloggers in your niche and inform them about the content on your blog that they may want to link. Alternatively, you can write guest posts on other blogs and link them to your blog. Here is a more detailed article on backlinking for beginners.
4. Email Marketing
Email marketing is one of the traditional and most effective ways of driving traffic to your blog. It is inexpensive and is a great way to reach your potential audience. It involves sending emails to potential and existing subscribers to build loyalty and create brand awareness.
There are various ways you can use email marketing to increase your blog traffic.
- Encouraging more people to subscribe to your email list. Your email list is one of the most valuable because it allows you to contact your customers. You grow your email list by using social media platforms where they can sign up directly or through a landing page. You can optimize your blog to have a sign-up page that your readers can use to sign up.
- Segmenting your subscribers is also important. It makes it easier to send more tailored messages to your subscribers. Aside from that, understanding your subscribers will help you send more personalized newsletters. For instance, you can include their names when sending them emails.
- Ensuring that you design a landing page that is synchronized to your mailing with clear details of what to expect in the email.
- Optimizing the emails for mobile devices. Many people read their emails through their mobile devices such as tablets and smartphones. In order to increase the likelihood of them reading through your emails, you can have the emails having optimized for different devices.
- Using catchy subject lines. Subject lines are the first thing your audience reads when they receive an email. It communicates to the reader whether the email is worth reading or not. As such, you want to have a catchy subject line that creates curiosity in your reader.
5. Social Media
Social media has continued to grow with new platforms rising every day. As a business owner, you can use these platforms to learn more about your audience, interact with them, educate them, receive feedback from while building your brand.
Social media platforms such as Facebook, Pinterest, and LinkedIn are commonly used, each attracting different kinds of people. Because of this, as a blogger, you can maximize on the platforms where your target audience is. For instance, if your target audience is businesswomen, you are likely to find them on LinkedIn. You might need a social media automation tool such as ContentStudio to automate your social sharing experience. Use this link to secure a ContentStudio lifetime deal now.
You can use social media platforms to increase your blog traffic through:
- Maximizing on your profile page
Your profile page is often the first thing that people see when they open your social media page. Regardless of the platform, your profile carries essential information regarding your business. With that in mind, you can include your blog’s link on your profile to give your readers a chance to visit your blog and learn more about you.
- Making Your Content Shareable
There is no harm in sharing your content on social media. If anything, you want to make your content shareable. When people find helpful information, they tend to share it with their friends and co-workers.
To drive more traffic to your blog, you can embed a social sharing tool so that your already existing audience can share your content. Some of the social sharing tools can allow you to know how many times your blog post has been shared.
- Promote Your Content On Social Media
Social media is a great platform to share your new blog post. When you share your blog post on your social media, you gain several numbers of readers, especially if your content is informational and valuable.
Aside from sharing your new content, you can share your old blogs that your new audience may have missed out on. Having a social media management tool such as ContentStudio can help you maintain your consistency in sharing content without overwhelming your audience.
As social media is a great platform to interact, you can ask your audience for feedback regarding your posts. Using visuals in your content makes it more interesting and captivating for your audience.
Links to successful marketing on social media:
- Pinterest Marketing
- How to Generate Traffic through Facebook
- YouTube Marketing Strategies that will boost your blog traffic
There are many ways you can use to increase your blog traffic. Among them, we have looked at knowing and understanding your audience, creating content that captures your readers, optimizing for SEO so that you rank high in search results, using email marketing, and maximizing on social media. In addition to these, you can ensure that your blog’s loading time is faster as well as keeping your blog clutter-free.
With the growth of the digital world, there are many possibilities and opportunities to grow your business blog and reach your target audience. It is paramount to explore any methods that can bring in more traffic.
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