Facebook Marketing for Your Business Blog

How To Use Facebook To Generate Traffic For Your Site


Driving traffic to your blog is one of the key aspects of running a blog. While it is important to write great content, the absence of readers in your blog would render your efforts to be futile. Facebook provides immense and incredible opportunities for you to explore to drive more traffic to your blog. 

Facebook is one of the most influential platforms in the world. It is known globally as a medium for connecting people, from friends to family to business owners. Because of how widespread it is, Facebook is a great tool to reach thousands if not millions of people within your niche.

Why Should You Consider Facebook as a Tool For Traffic Generation?

Facebook has over 2.6 billion active users monthly, making it one of the biggest social network in the world. It has users from all over the world, with the highest percentage accessing it through a mobile device. People of all ages, from the young to the old, use Facebook.

Because of its diversity and ability to bring people together, you are likely to find people within your niche that you can interact with and direct them to your blog. There are many ways you can use Facebook to drive traffic to your blog. 

How to Use Facebook To Drive Traffic To Your Site

Utilising Facebook to market your blog
Creating Invoices
  1. Complete Your Facebook Profile

Like every other social platform, the first step is creating an account profile. Your account profile is the first point of contact that your target audience has with you. As such, you want to make a good impression.

Depending on what you desire to use the account for, it is important to ensure that your profile relays the correct information. If you desire to establish yourself as an expert in your field while drawing traffic to your blog, it is best to keep your profile professional. 

Simply complete your account profile by filling in the basic information, add your profile image, and upload your website’s Url. You can also take advantage of the description section to add what you do and what the name of your blog is. 

If you already have an existing Facebook account, you can update your profile to meet your needs. 

  1. Make Friends On Facebook

The way to grow your network on Facebook is to make friends. If you already had an account on Facebook, chances are you already have some friends. If not, making friends is the next step.

All you need to do is to find people and connect with them. For instance, say you admire certain bloggers within your niche, you can search for them and send them a friend’s request asking to connect with them.

The more friends you have, the more people will be able to view your content when you post on your timeline.

  1. Join Relevant Facebook Groups

Facebook groups are a community of people with similar interests and likes. To find communities within your niche, simply go to the Search tab and use a keyword to search. For example, if you are a Photography blogger, you can search “photography groups’ 

Once you have chosen which group suits you best, you can ask to join the group by clicking on the JOIN button.

To make the most of the group you join:

  • Introduce yourself to the group. You can do a post saying who you are and indicating that you are grateful for being allowed to join the community. On this post, you can share your link as part of your introduction. From there, resist sharing your link so that you are not viewed as a spammer. 
  • Find out what is frequently discussed in the group. This could be the questions that are frequently asked. With this information, you will get ideas on content that you can write on in your blog. 
  • Participate in the group by answering questions that are asked. Share quality content whenever you post. Write out your response fully and at length. If you already have written content on this, you can share your link, but only after writing out your response. 
  • Whenever you are invited to share, go ahead and do so. This could be the promo days or even theme days. Promo days allow the members to market themselves. When such a post is done, share your link and give a brief description. Since the promo may be done on a specific day each week, you can share different content each week, directing them to your site. 
  • After being in the group for some time, actively participating, you can start sharing your content. As you are already aware of what needs are yet to be met, you can post content that might be helpful to someone. Your use of words at this point is very key. Remember, the idea is to offer more than you take. 
  • Lastly, repurpose your content by writing it out as a post in the group. Write the content into bite-size information, offering as much useful information as possible.
  1. Create Your Own Facebook Group

Facebook groups are a gold mine for driving traffic to your site. They are loaded with great opportunities because they allow you to place your content in the eyes of your audience. Aside from joining already existing groups, you can create your own Facebook group.

  • Establish Your Group’s Objective:

The first step towards that is to identify what the objective of the group is. This will guide you in knowing how to position your Facebook group. You can position your group around your industry/niche, your website or an event/course.  

  • Create Your Group:

With the objective of the group laid out, go ahead and create your group. Click on the “Create Group” button to get started.  Enter your group name, add at least one member and indicate your privacy option. 

When creating your group name, ensure that you include a keyword or frequently searched terms. For your privacy option, it is better to have a closed group than a public group. Public groups often attract more spammers.

  • Add A Cover Photo And Description:

Once your group is created, set up your cover photo. Instead of simply putting your Logo or a plain image, take the opportunity to include your website URL or a call to action.

Set up your group description by clearly indicating what the group is about and who it is for. This is also a great section to add your website’s Url. the description of the group can be viewed by anyone. Thus, adding your website link can be very helpful for driving traffic to your site.

  • Pin a Post:

With everything set up, create a welcome post for your members. Pin this post so that all members can see it upon joining. Keep your post short and to the point. You can include your website’s Url, a simple explanation of what the group is about, you can include a short video and a call to action asking members to visit your website.

  • Get People To Join Your Group:

To get members into your Facebook Group, you can tell your followers on other social platforms to join, you can add your Facebook group in your signature when sending emails out, or you post the link in your website menu. Post Content to your group

  • Post in your Group

To keep the group members around and have them recommend your group more, post highly relevant content. Start discussions within the group and allow the members to participate. Whenever a member posts a question, participate and share helpful content.

  1. Create A Facebook Page For Your Blog

Having a Facebook page is a great way to promote your content while driving traffic to your site.  

The first step is to set up your Facebook page. Simply click on “Create a Page” and proceed to set it up. Include your website link and your contact, possibly an email address where people can reach you. Write a clear description of what your blog is about.

When you are all set, start posting your blog posts on your Facebook page. Post content addressing things that your audience wants to know about. This can be in the form of a video post or a well written-out post. Use link-posts to share your content on Facebook. This way, your content is clickable, directing your audience to your site.

Every so often, download your Facebook page Insights data. Export this to an excel file and proceed to analyze the data. This data will help you know which links have been clicked on the most and which posts performed the best based on the time you posted.

  1. Use Large Images And Keep Your Updates Short

On Facebook, posts with photos/images are more viewed than posts without. With this in mind, using high-quality images will make your post more captivating and draw more people in. This, in turn, translates to more clicks, shares and click-throughs.

The optimal dimensions for images that are best for Facebook are 1200 X 628 pixels. If the images have higher dimensions, Facebook can compress it to fit the display. The images you use should be relatable and genuine to appeal to the audience. 

To go along with your images, it is best to keep your updates short and to the point. If possible, you can limit yourself to one or two sentences. This will yield more engagement and click-throughs.  

  1. Be Active on Facebook

To be identified as an expert in your niche, it is paramount to consistently and constantly share quality content. Sharing fresh content every time will keep your followers on the tag. They will keep coming for more. 

You can share your blog posts on your profile. Whenever you share quality content, people will want to know who you are and what you are all about. Sharing your content on your profile will allow such visitors to identify you and also visit your site to know more about the content that you give out.

  1. Make Use Of The Share Button

Whenever you post a new blog on Facebook,   make it easy for people to share your post. You can do this by including the “Share” button on your Facebook posts as well as adding the social share buttons on your site. Including the “share” button will allow people to share your content with their networks.

  1. Have A Clear Call To Action

At the end of your posts, it is important to have a call to action. This gives your audience a guideline on what you want to do. For instance, you can ask your audience to share your post. Or, you can ask them to sign up. A  call-to-action is one of the effective ways to get more traffic to your post.

  1. Remove the Link When Adding a caption

When posting a link on Facebook, it is best to post as a link post. This helps Facebook prepare a preview where you can add an image and a description. Delete the link in your caption before posting it. Posting it as a link post will make it clickable, directing the audience to your site.

  1. Keep Your Website Up-To-Date

While the intention is to use Facebook to drive traffic to your website, keeping your website up to date is equally important. The visitors that you drive to your website will turn away if your website is out of date or there is no fresh content that they can interact with. To maintain your visitors and keep them engaged, ensure that you are publishing content on your site constantly as well as maintaining a highly attractive and modern looking site.

  1. Use Captivating Headlines

The headlines have a heavy influence on whether your content is read or not. Use headlines that are captivating and spark curiosity in the reader. Keep off from clickbait headlines as this will negatively impact your efforts to draw traffic to your site. 

Pump up your headlines with power words that will trigger emotions in your readers. Power words are words that trigger an emotional response. Examples of such words are devastating, captivating etc.

Conclusion

Facebook is a goldmine for marketing your content as well as driving traffic to your site. With the number of users logged into Facebook daily, you are sure to find an audience within your niche. All you need to do is to join communities where they are clustered in, share useful/valuable information and establish yourself as an expert in your field.  Aside from sharing content, including your site’s URL and placing links in your posts are good ways to direct traffic to your site.

Facebook is a platform that has great opportunities for every business owner, both small and great.

Samuel Mutahi
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