Beginner content writers today have lots of hurdles to overcome. In a fast-paced, constantly-connected world, it’s harder than ever to capture someone’s attention and get your message across. But don’t despair – with a little hard work you’ll be writing great content in no time! Here are 12 crucial content writing tips for beginners who want to grow fast and start making money as career content writers.
1. Structure Your Content
One of the best content writing tips for beginners is understanding how to structure your content.
Excellent structuring of your content can make complex subjects feel easy to understand. On the other hand, exciting topics can become tedious if your structure is messy.
Sentences and paragraphs are a fundamental aspect of structure in your content.
In the age of Twitter, where people are used to reading short, snappy content, it’s essential to break your content into scannable sentences and short paragraphs.
No one enjoys reading a wall of text. Large text blocks are unappealing and difficult to read through.
Short paragraphs and sentences are easy on the eyes, and they significantly improve how your audience interacts with your content.
As a rule of thumb, ensure that each of your paragraphs focuses on a single idea only. This will help you structure your content into easy-to-read bits that your readers will enjoy following.
Secondly, headings and subheadings are necessary for helping your readers navigate through your content and understand the main points you have covered.
When used correctly, headings and subheadings can guide your readers through your content and ensure that they don’t miss any crucial points.
Your headings should be clear and concise, and they should accurately reflect the topic of the paragraph or section that follows them.
On the other hand, subheadings can be a little longer and more detailed. They should still be easy to read, but they can provide additional information that gives your readers a better understanding of your content.
Lists, bullet points, bolding, italics, and other formatting devices are also helpful in structuring your content. They can emphasize key points and make complex information easier to understand. They also add visual interest to your content and help your readers engage with your writing.
The idea is to make sure your articles are easy to read and concise. No one wants to wade through paragraphs of dense text – they’ll click away to something else.
2. Understand The Intent of Your Article
content writers, SEO specialists, and content marketers all agree on one thing: understanding the intent of an article is key to writing good content.
However, for content writers who are just starting, figuring out the intent of an article can be a daunting task.
There are four major categories of intent that content generally falls under; informational, commercial, navigational, and transactional.
- Are you trying to inform your readers about a specific topic?
- Are you trying to sell them a product or service?
- Are you trying to navigate them to a specific website or page?
- Or are you trying to get them to take action, such as signing up for a newsletter?
By understanding the intent of your article clearly, you produce more targeted, compelling content that is useful to the reader. Understanding user intent is significant among other content writing tips for beginners. Most content writing tutorials for beginners cover the subtopic sufficiently.
3. Know & Understand Your Audience
Understanding your audience is essential for content writers who want to create material that resonates with the right readers. It’s the nook and cranny to effective communication between a content writer and the audience.
First, you need to know who your audience is before you start writing your article. Find out more about them – their age, gender, education level, interests, etc. This will help you to understand better how to appeal to them.
The next step is to find out what they are interested in reading. What topics are they searching for? What kind of questions do they have?
You can use keyword research tools like AHrefs, SEMRush, and Google Trends to research keywords and phrases your readers are using to find more information about your chosen topic.
Finally, consider what language appeals to them. What tone should you use? Formal or informal? Do they want a witty piece or something more serious?
Keep all of these things in mind when you start writing your article, and you’ll be sure to appeal to your target audience.
As a beginner content writer, your competitor’s articles can help you immensely understand the audience you will be addressing.
You can even create an audience avatar, a fictional representation of your target reader. An audience avatar will help you better visualize who you are writing for and ensure that your content is relevant to them.
4. Use Compelling Headlines
Learning to create compelling headlines is among the essential content writing tips for beginners that you should quickly master. While it’s necessary to know how to find content writing topics, how you phrase your headline also matters.
After all, your headline is the first thing potential readers will see, and first impressions matter.
Great headlines attract more readers to browse through your content. The perfect headline will fuel your reader’s curiosity and result in higher click-through rates.
In a nutshell, content headlines help by;
- Grabbing people’s attention,
- Giving an idea of what to expect
- Increasing your ranking potential on search engines.
Fortunately, there are some tried-and-true techniques you can use to craft headlines that are both attention-grabbing and informative.
For example, consider using numbers or playing with puns. You can also try to evoke emotion with your headlines by tapping into readers’ fears or desires.
No matter how well-written your article may be, if no one bothers to click on it, it will not do you any good. So how can you make sure that your headlines are as good as your content?
- Keep your headlines short and sweet: People don’t have the patience to read lengthy headlines in today’s fast-paced world.
- Use puns, numbers, and words that appeal to people’s emotions.
- Use power words: Power words are words that evoke emotion and help to grab people’s attention. Some examples include “amazing,” “essential,” “game-changer,” and so on.
Write headlines that solve a problem: People are always looking for solutions to their problems.
If your headline promises to provide a solution, you’re more likely to pique people’s interest.
Optimize your headline with keywords for SEO: This means including keywords that people are likely to search for.
5. Be Clear and Concise
Content writers, especially beginners, often struggle with creating content that is both clear and concise. As an experienced content writer, I struggle with creating clear and concise content- it never gets easy.
Most content writers try to pack too much information into a single article or blog post. As a result, the overall message gets lost, and the reader is left feeling confused.
Writing concise content is necessary to focus on one key message and make sure that all content supports that message.
In addition, avoid using jargon and unnecessary words. Work towards breaking your content up into small paragraphs with clear topic sentences.
This will keep your content easy to read and prevent your readers from getting overwhelmed or lost.
6. Use Images and Videos
Remember the saying that a picture is worth a thousand words? In today’s content-saturated online world, this is truer than ever before.
A relevant image or video can do a lot to make your content more engaging and increase the likelihood that readers will stick around until the end.
People are more likely to engage with content that includes visuals like images and videos.
In addition, media-rich content is significantly more likely to be shared and engaged with than plain content. You can easily take your content from good to great with a bit of effort by incorporating visually striking videos and images.
Use images/ videos that relate to your topic and which add value and enhance the reading experience. Use high-quality visuals that will reflect positively on your content.
7. Hone Your Research Skills
Google’s top priority on content is quality. Generic, low-quality content is less likely to rank well on Google and other search engines.
Every beginner content writer should know how to research their content to create comprehensive, trustworthy, relevant articles.
Researching your content will help you gather enough data and statistics to back up any conclusions you make. This will make your argument more convincing to your readers.
When researching your content, be sure to use only credible sources. This means using data from well-known and respected websites, journals, and books.
Some topics might call for writers with extensive professional or academic experience. However, any writer can expertly handle general topics and create content that meets SEO standards.
At its core, content writing is about creating interesting and helpful content for your readers. However, search engines play a critical role in showing your content to readers who need answers.
8. Focus On In-Depth Content
Now that you already have a grasp on researching to build the value of your content, the next step is to focus on writing in-depth content.
People are no longer content (pun intended) to read a couple of paragraphs on a topic. They want in-depth content that will give them all the information they need on a subject.
Work towards creating comprehensive, well-researched articles that will help people understand a topic better.
Nonetheless, quality trumps quantity. Always focus on creating the best content possible, even if that means writing long-form articles.
9. Learn The Basics Of SEO
Making sure that search engines show your content to their users is known as SEO (search engine optimization.)
By understanding how to optimize your content for SEO, you can ensure that your target audience will see your content when they search for relevant keywords.
Know how to optimize your content for SEO with keywords. But beware of keyword stuffing; too many keywords occurring unnaturally on your content will affect your quality and could get you penalized by Google.
10. Proof Your Content
After completing a content piece, it is essential to proofread your work before sending it back to your employer.
Although it may seem like a tedious process, proofreading can make the difference between a successful content piece and one that falls flat.
When proofreading, be sure to check for;
- Consistency in tone
- Logical flow
- Basic grammar and spelling
- Style guide consistency
- Sentence structure
Have someone else read your article to check for any errors you might have missed.
Ensuring that your content is free of errors shows your employer that you are detail-oriented and are proud of your work.
11. Get Better at Content Writing by Writing More, Often
As a beginner content writer, you might find yourself struggling with the idea of creating content regularly.
Fortunately, there is a sure-fire way to improve content writing skills and grow from beginner to pro. By writing regularly and practising more, you will discover your unique writing style and improve in other complementary skills such as research. Practice by creating some content writing examples for your potential employers.
Don’t be afraid to keep writing, even if some of your early pieces aren’t perfect. With time and practice, you’ll get better and better.
12. Take A Content Writing Course
There’s no denying that content writing is a lucrative career path in today’s online world.
Good writing takes practice and continual learning. By taking courses designed for beginner content writers, you can learn the techniques and strategies needed to take your writing to the next level.
There’s a lot to learn; from mastering SEO, understanding content wiring formatting, types of content writing, to understanding how to craft effective headlines. But with the help of a good content writing tutorial for beginners, you can quickly become a better writer and produce higher-quality content for your clients or blogs.
In conclusion, these content writing tips for beginners will help you get started on the right foot and improve your skills and career as a content writer. However, remember that good writing takes time and practice. Don’t be discouraged if your first few pieces aren’t perfect. Keep practising and learning, and you’ll get better with time.