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Over the past decade, blogging has become an essential part of any businesses’ marketing strategy. Having a business blog provides you with one of the most cost-effective ways to market your online business.
But you already know this!
You may have even gone ahead and tried your hand at business blogging and realized that it’s too much work and not fun. From coming up with the right ideas, sticking to your publishing scheduling, sharing, and promoting your content, nothing about business blogging spells fun.
And then there’s the part where you aren’t even sure if all your efforts will pay off. On certain days, quitting seems like the easier option.
However, when done right, your business blog can help to grow your business drastically. From passing organic traffic, building your brand’s authority to generating leads organically, your blog can play a pivotal role in how the world sees you and interacts with your business.
But the big question is: How do you create a blog that engages and connects customers to your business? In today’s post, we answer this question. Here are 15 detailed blogging tips that will help your business win readers, increase sales, and grow your revenue.
Let’s get right into it.
1. Think of Every Article as a Product
The concept of productizing your content is a genius way to keep your quality standards high. Products are created with users in mind, and the better a product is, the more people appreciate its existence.
Blog posts are the same. Work on creating content that people would be happy to buy if it were on sale. If you’re not convinced that people can pay for a blog post you just wrote on your business blog, then it probably shouldn’t go live on your blog.
One way of buffering the value of your content is through making use of research and case studies that offer facts to your readers. Research and case studies in content are useful in helping to consolidate facts and experiences that help your readers in making decisions.
Another way of ensuring that your content stays valuable over time is through regular updates. Just as products are continuously enhanced in production, your content should be regularly updated to ensure relevance over a long period of time.
Interviewing people is a great way to share rich and valuable content with your readers. In addition, your interviewer will be happy to share the result of the interview with their community.
Webinars for your business blog can serve different intentions. They are a great way of building a subscriber base that you can then nurture into buying a particular service/ product from your business.
Whether you choose live/ evergreen webinars is up to you. But evergreen webinars allow for convenience in the time and date that your audience engages.
3. Invite Guest Bloggers to Spruce Your Blog
While you are the main publisher on your business blog, it’s always great to have other thought leaders guest post on your blog. You can always have other thought leaders, industry professionals, and other people in your team or staff share relevant information to your readers.
Guest bloggers refresh your blog’s tone, share new insights, and become a crucial part of your blogging network. In addition, guest posting as indicated by HindiPanda is one of the best ways that you can use to build your network with other authors and new communities. In addition to posting, they also help in distributing the content to their network.
4. Focus on Your Audience’ Engagement
Focusing on the technical aspect of blogging for your business is great, but your primary focus should be your readers.
Successful blogs that make profitable businesses are obsessive about their readers, and this helps in building engagement.
They listen to their audience, have a clear understanding of the audience’s needs and ambitions, and go the extra mile to provide practical and actionable knowledge.
Content engagement matters. In a world where people skim through tons of information before finding what they need, focusing on your readers will help you hit the sweet spot of engagement.
Areas of your content that can help you 10x the engagement of your business blog include;
- The content structure
- Presence of visual content enhancers (GIFs, images, infographics, etc)
- Define engagement outcomes up front (why should they read %what do they get?)
- Inspire engagement through content marketing (distribution)
5. Research Your Content Before Publishing
The purpose of blogging in business is to help your audience, and you should only publish content that your readers will find useful and resourceful.
A research study on bloggers in 2017 presented by Convince and Convert showed that 49% of all the bloggers who spend 6+ hours crafting a single article, experience “strong results” from their blogging efforts.
According to Infographic Portal, researching your content helps you in;
- Understanding your audience
- Targeting your audience better for relevance
- Design a plan on how your content will help you meet your goals
Researching does not only involve the type of content you create, but more about how to appeal to your audience. Essentially, as Shane Barker puts it, researching helps you to understand the niche you are targeting and if your content will be of any use to your audience.
Tools such as BuzzSumo, Feedly, and Google Trends can help you research on content that people are searching. With the topics that interest your audience, you know that you will have more eyes reading your content once you publish it.
Other places to know the information that people are looking for include forums such as Reddit, and Q/A sites such as Quora and Yahoo Answers.
6. Only Publish the Most Valuable Content
This is by far the best piece of advice every new business blogger should never forget.
A lot of people reserve their best content- for their paying clients.
A real bummer.
According to the experience of most seasoned business bloggers, sharing the type of content that your competitors would only offer for a fee- will set you apart in ways you can’t imagine.
When people find you resourceful, they’ll be happy to have you on their team, which translates to more premium leads.
While most people fear that this will take away their business and their content will be stolen, the effect is often the opposite. They will correlate the valuable information to expertise, which they desperately need.
7. Consider Yourself as More of a Publisher Than a Blogger
While this is all about perception, there is a huge difference in how people perceive bloggers and publishers.
A publisher, in the traditional sense, alludes to a thoughtful and intellectually rich individual, whose insight and opinion is often credible and reliable. By thinking of your business blog as a publication and considering yourself more of a publisher than a blogger- you will have more clarity in the business and editorial decisions you make.
8. Set Defined Goals for Your Blog Business
Just like it works in every other business, a vision and purpose are critical parts of growth. Your blog has a purpose, and this should reflect in your content.
Essentially, having a clear outlook of what you aim to achieve with your business blog helps you avoid getting carried away by things that are not aligned to your blogging business.
When working on your goals, consider the following pointers:
- What is your why?
- What does your content focus on, and who is the specific target you aim to reach?
- Of what value will your content be to readers? How do they gain from engaging with your content?
- What action should your readers take from reading your blog? Is it a sign-up, or a download, or completing a survey?
9. Invest in Your Blog User Experience and Design
When starting, you can always channel your focus to create content only. However, as you progress, the user experience of your blog becomes an important aspect of how your audience interacts with your content.
The visual appeal and useability of your website are priceless. Compared to poor site navigation, small and illegible fonts, and a crappy logo; a great visual appeal and user experience on your business blog will win you more trust and authority.
You can hire a professional web designer or go for a premium WordPress theme to improve your user experience and design. ThemeIsle offers premium WordPress themes that you can use for your blog.
- Ensure that your website design is responsive. A responsive design ensures that your website adapts to screen sizes of different devices.
- Text on your blogs should be legible and consistent all over your content.
- Ensure that your readers focus on your content primarily- through reducing clutter on your page
10. Utilize Google Analytics to Measure Your Results
You want to know who visits your website, reads your content, and interacts with your call to action. You also want to know who they are and their location. Google Analytics helps you find out all these details- and more on your business blog. And that’s what we call tracking. You will also know the blog posts that bring in the most traffic.
The data you collect is indispensable. It allows you tune your content, headlines, and keywords. It also helps you know who interacts with your content.
You can also use Google Analytics to set conversion goals. Conversion goals help you know how visitors complete specific tasks such as a newsletter sign up, clicking new links, etc.
11. Create and Use an Editorial Calendar
A study done by Content Marketing Institute reported that while 88% of businesses use content marketing in their marketing strategy, only 33% of these businesses have a written plan for executing their content publishing and distribution.
An editorial calendar is an integral part of helping you to plan your content over a period. It helps you stay organized and is an excellent way of relieving yourself of the overwhelming feeling that comes with thinking that you need to write tens of blog posts. You know what you need to do and when it should be done. You could even use a content marketing tool such as ContentStudio to publish content on your blog post as well as on social media.
Steps to creating an editorial calendar.
- Develop monthly, quarterly, bi-annual, and yearly themes for your blogging business
- Research on topics and keywords to cover for every theme
- Create a spreadsheet that indicates the theme, topics, publishing dates, and the channels to use for promotion
12. Create Blogposts That Are 1500 Words or Longer
This is a safe recommendation for better ranking of your content on search engines. A study done by Backlinko shows that articles ranking from 1-10 on search engines are often 2,000 words and above.
Typically, search engines consider the length of content as an SEO factor, as length indicates in-depth tackling of a topic.
In addition, ensure that you create evergreen content as it stays relevant for longer periods.
Feel free to reach out to me through my contact page if you are looking for a seasoned copywriter who can help you create content for your business blog.
In the world of blogging, you are allowed to hire a copywriter who is conversant with your niche and can create valuable and engaging copy for your blog posts.
13. Use A Content Strategy to Map Your Content
As defined by The HR Director, content strategy is a map that you use in sharing the entire story of your brand and helping your audience to connect and invest in your vision.
First, you (as the publisher), should be the first point of focus when creating a content strategy.
- How much time do you intend to spend in creating, editing, posting, and promoting new content?
- How regularly do you want to create content?
- What type of content do you plan on sharing?
- Will your posts be short-informative pieces or long how-to guides?
Secondly, your content strategy should capture your audience in detail with all the information that helps you create content that appeals to them. In addition to having a content strategy for your business blog, you should also have a documented content strategy for social media, to take care of the different types of social media users who consume your content.
14. Use Unique Images for Your Content
Most people forget that images bring more than just “cute,” on a piece of content. Images and other types of media on your content have a positive impact on your SEO.
Incorporating graphs and other types of data as images in your content helps enhance your readers’ user experience. If watermarked/ branded with your blog info, images can also draw people to your blog, especially if the pictures get shared elsewhere online.
To enhance the SEO of your media, integrate keywords into your captions and descriptions, and save the images using keyword-rich names.
15. Use Captivating Headlines and Headings That Captivate the Interest of Your Readers
Search engines only show 55 characters of your headline. The rest is cut off, and visitors cannot see it on the search results. Your headlines should be impactful to the reader, and directly related to the query that visitors are using on search engines to seek information.
Use your keywords in the headline to support your SEO and write targeted meta-descriptions to ensure that readers can instantly perceive your content’s value. Your headlines should also be compelling and appealing so that you can benefit from higher click through rates.
One of the most successful heading formulas has the following components:
- The keyword
- The value provided
- A number
- An intriguing metric
CoSchedule has a great headline analyzer tool that helps you know how good your headline will perform in getting you more clicks. The blog post headline analyzer tool provides you with a score/ rating and shares guidelines on improving the heading.
Bonus Tips to Keep Your Readers Hooked on Your Content
Avoid fluff and unnecessary jargon
While you may want to share that story about your cat in your post- it’s not necessary. Keep your business blog free of content that could disengage your audience. If you must tell stories, learn how to tell stories the right way.
Focus on the less commonly known content
There is no need to rehash common sense to your audience. Every sentence and paragraph should be valuable to your readers.
Even when your content’s primary focus is sharing value to your readers, sharing your personality is considered okay. Your readers will be happier, interacting with a human being.
Build Your Voice
Create a unique “voice” that your readers can identify and relate with whenever they interact with your content. Your voice involves your audience knowing how you “sound.” Jeff Goins often says that “what people resonate with is not what you say, but how you say it.”
While it seems like there’s a lot to take care of on your business blog, having a consistent voice can only help you in staying connected with your audience.
These blogging tips are an essential part of your business blog. The great thing is that most of the tips shared here are easy to implement, and will not need an extra effort in execution. Ensure that blogging for your business is optimized to maximize engagement and win more readers who value your content.
Which of these tips hit home for you as something you should start working on immediately? Which of these tips has been of help to you in the past?
Please share your thoughts in the comments down below.
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